.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand name has onboarded Indian cricketer KL Rahul as a company ambassador as well as a client in the provider, it showed to ETRetail.Without disclosing the precise portion of stake the cricketer has actually taken, the firm claimed it is a considerable as well as tactical investment.This partnership aims to leverage KL's astounding attraction, particularly one of young people and also fitness fanatics, to broaden Boldfit's reach into low compertition markets as well as demographics throughout India.Sharing regarding the label's growth strategies, Pallav Bihani, founder and chief executive officer of the company said, "We are going all-in on extending our activewear and shoes types, which are readied to redefine the fitness market. These portions are our potential development engines." Presently, exercise as well as doing yoga extras drive the majority of Boldfit's purchases, Bihani shared.In the fiscal year 2022-23, the D2C brand achieved a revenue of Rs 73 crore. Along with critical projects and also this alliance, the brand aims to reach out to a profits of Rs five hundred crore through FY26. Established in 2018, it presently provides over 1 crore consumers each year and targets to grow this grasp to 5 crore with this alliance. Likewise, it is enriching its source chain facilities to make certain prompt shipping as well as steady item availability.Looking forward, the D2C startup counts on an eruption in on-line web traffic, social media sites engagement, and also much higher sales throughout our main categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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